# Hawk's Nest Snow Tubing

How we helped a snow tubing operation manage high volume snowsport bookings

Originally established as a ski resort in Seven Devils, NC (near Boone), Hawksnest has evolved into one of the top five most-visited snow tubing operations in the U.S.. After a local vote prevented ski expansion, Hawksnest doubled down on year-round adventure tourism, focusing on snow tubing in the winter and zip lines, whitewater rafting, and a mountain coaster in the summer.

With a high-volume, weather-dependent business model, Hawksnest relies on Singenuity’s [online ticketing](/content/features/ticketing/index.html), advance [waiver system](/content/features/waivers/index.html), and [point-of-sale (POS) platform](/content/features/point-of-sale/index.html) to optimize revenue and streamline operations.

## The Challenge - Managing High Volume and Unpredictable Weather

Operating in the Southern US, Hawksnest faces highly unpredictable winter weather, often forcing last-minute changes to tubing sessions. Many guests travel hours to the resort, unaware of weather conditions upon arrival.

### “We had to hire a small sweatshop to handle all of the calls. Often, people would arrive before we could even get to their number.” – Lenny, Hawksnest

Beyond weather challenges, Hawksnest struggled with long lines and inefficient check-in processes. Staff had to manually:

- Hand-stamp tickets  
- Reconcile online and in-person purchases  
- Validate waivers

This led to bottlenecks, requiring extra staffing and frustrating guests.

"Before we had Singenuity, I used to have 4 or 5 people selling tickets - and now I can do it with 2."

Lenny

Owner, Hawksnest Tubing

## The Singenuity Solution: A Unified, All-in-One System

Hawksnest replaced its patchwork of disconnected systems with Singenuity’s fully integrated platform, combining:

• Online & In-Person Ticketing  
• POS System for Retail & Café Sales  
• Automated Waiver Verification  
• Real-Time Guest Communication

“We went from always needing five employees at the check-in window to now only needing two with Singenuity.” – Lenny, Hawksnest

## Key Benefits of Singenuity at Hawksnest

Instant Mass Communication – Staff can send weather updates to all guests with a single click, eliminating the need for hundreds of manual calls.

Cross-Trained Employees – Staff can be trained in just five minutes, enabling them to work across ticketing, café, and retail—reducing training costs and improving workforce flexibility.

Financial Security & Faster Cash Flow – Unlike other booking services that own the merchant money process and hold revenue for days, Singenuity ensures Hawksnest controls its cash flow in real time as their own merchant.

### “We would have a few hundred thousand dollars sitting in their account at any time, and they aren’t protected by bonds or anything. That was a deal-breaker for us.”

## Looking Ahead: Scaling Across All Hawksnest Businesses

Hawksnest has since expanded Singenuity across its zip line tours, whitewater rafting, and mountain coaster operations, gaining a single, unified view of its entire business. This not only simplifies financial reporting and growth tracking but also allows year-round staff employment without retraining on different software.

## Ready to Revolutionize Your Attraction?

Join a growing community of forward-thinking operators already using Singenuity to level up their game.

[Book demo](/content/demo/index.html)